Strategic Marketing for e-business

30/12/00


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Content includes:

  • Strategic Marketing Planning
  • Corporate Positioning
  • Product Marketing
  • 4 P's & 4C's
  • New Product launch
  • Price & Profit
  • Marcom
  • 3rd party channels of sale
Author: peter cook

Email: peter.cook@wilsonlee-cambridge.co.uk

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